Who looks for gluten certified products? How large is the market of this label-reading crowd? They tend to avoid many kinds of pasta, bread, cookies, and cakes which average Americans love to consume. So, after all, is said-and-done, the objective of our “Gluten Guard” program is to promote the safety and security for this huge consumer population, now estimated to be 3.1 million in the USA according to Forbes magazine.
It is projected that by 2020 the market for gluten-free products will be valued at $7.59 billion dollars. Conventional stores in 2015 experienced increased sales amounting in excess of $2.79 billion. According to industry experts, America has led the world market consuming the most gluten-free products in Italy and the United Kingdom following us statistically since 2014.
In the U.S., gluten-free food made up 2.8 percent of all food sales in 2013 and has more than doubled to 6.5 percent in 2015 with no end in sightof such monumental growth.
The target group for the gluten-free foods market includes people suffering from celiac disease or gluten sensitivity as well as people who are very healthy and weight-conscious. In all of the North American population, 8 percent follow a wheat-free or gluten-free diet since 2016. And, a staggering sixty-four percent of U.S. consumers consider this diet as healthy. The primary reason behind following a gluten-free diet was a gastrointestinal gluten allergy.
The gluten-free producer often searches for non-gluten raw material alternatives to make a copy-cat version of its gluten cousin. This can present many challenges in finding raw materials to create a similar taste and texture of gluten without the gluten. Often it leads to an “unhealthy version” of the seemingly safer gluten one. Our clients prove that you can have healthy and good tasting gluten-free products. A gluten certification program is verified by developing a production system that will not cross-contaminate with gluten production in the same facility, and a gluten testing program.